Digital Marketing Strategy and Tools

Why Digital Marketing Strategy ?

Need Digital Marketing Strategy when

-You're Directionless

-Don't have a powerful online value proposition

Don't know online customers well enough

-Doesn't have enough people/budget

-Not agile enough to catch up or stay ahead

- Conversion rate is very low

- To Know online audience or market share

- Lack social Media presence

Digital Marketing Tips for Start Up.

Build credibility before you sell via social media

Join the right conversations and the right time

Improve search spending ROI by using down-funnel data

Invest in social media

Clean up your landing pages

Use your brand community for market research

Engage in online communities

Use Google keyword tool to learn how customers describe your products/services

Build relationships with customers to create a brand experience

Examine your target customer profiles.

Take a look at your digital presence.

Evaluate your messaging strategies.

Check your digital marketing ROI.

What Metrics and KPIs should we focus?

Sales

Lead Generation

Page Views

Bounce Rate

Time Spent on Page

Frequent Visitors

Social Shares

Click Rate

Keyword Ranking

ROI

What Digital Marketing strategy to Adopt ?

Website Speed Test

Website Analytic

PR Management

Social Media

Conversion Rate Optimization

Email Marketing

General SEO

Graphic Design

Keyword Analysis

Competitors Analysis

Link analysis

Content Marketing

Video Hosting

Customer Service

Affiliate Marketing

Online Advertising

Data Scraper

Digital Marketing Tools to Use:

Facebook Ads

Google Adwords

Bing Ads

Google Analytics

Facebook Analytics

Google Tag Manager

Canva

Buzzstream

Jira

Ahrefs

Screaming Frog

moz

SEMRush

Affiliate

LiveChat

Zendesk

Kissmetrics

Vimeo

Hotjar

Marketo

Nanigans

Woobox

Google Alerts

Optimizely

MailChimp

Sprout Social

Crazy Egg

Google Trends