Lead Management

What is Lead Management

Lead management is the process of tracking and managing prospective customers

Lead Management is the process of acquiring and managing leads (potential customers) until the point where they make a purchase.

Lead management is an important strategy for helping businesses to track and optimize the entire sales process.

Components of lead management

Lead Generation

Lead capture ( Intelligence Gathering)


Lead qualification ( Segmentation & Scoring)

Sales Contact

Lead nurturing

Lead routing or Distribution

Sales Result

Analytics& Reporting

Tips to improve Lead Management Process

Align Sales & Marketing Team

Marketing Automation & CRM Integration

Customer Service and Support Team in place

Measure Performance, cost & Channel Metrics

Measure channel goals

Measure Conversion rate

Identify Product Type, Category and Cost

Manage Upsells, Cross-sells and Down-sells offers details

find any leaks in your sales process and fill them.

Measure ROI

Work with Strategic Partners & business Alliances to generate leads

Measure & Document lead generation success

Know your audience

Put the right people in the right roles.