Lead management is the process of tracking and managing prospective customers
Lead Management is the process of acquiring and managing leads (potential customers) until the point where they make a purchase.
Lead management is an important strategy for helping businesses to track and optimize the entire sales process.
Lead capture ( Intelligence Gathering)
Lead qualification ( Segmentation & Scoring)
Lead routing or Distribution
Align Sales & Marketing Team
Marketing Automation & CRM Integration
Customer Service and Support Team in place
Measure Performance, cost & Channel Metrics
Measure channel goals
Measure Conversion rate
Identify Product Type, Category and Cost
Manage Upsells, Cross-sells and Down-sells offers details
find any leaks in your sales process and fill them.
Work with Strategic Partners & business Alliances to generate leads
Measure & Document lead generation success
Know your audience
Put the right people in the right roles.