Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Content Marketing is the art of providing relevant , useful content to your customers without selling or interrupting them. Instead of pitching your product or services you are delivering information that makes your customers more informed before they buy.
Digital content marketing is a management process that uses digital products through different electronic channels to identify, forecast and satisfy the content requirements of a particular audience. It must be consistently updated and added to in order to influence the behaviour of customers.
• Attract attention and generate leads
• Expand their customer base
• Generate or Increase online sales
• Increase brand awareness or credibility
• Engage an online community of users
• Attract new visitors
• Generate more leads
• Grow your email list
• Develop an expert reputation
• Build brand awareness
Quality content is part of all forms of marketing:
• Social media marketing
• SEO: Search engines
• Inbound marketing:
A content marketing strategy is about creating a plan to provide relevant, valuable content and promoting it on the marketing channels that best reach your target audience
Determine Your Organizational Goals?
How will you measure your effectiveness?
How often will you publish?
Identify Your Purpose
Know Your Audience
Decide on Types of Content to Use
Optimize Your Content for Search
Plan for promotion, Distribution and schedule
publish Your Content in Across Multiple Channels
What does your target prospect want?