Customer Engagement and Audience Data Collection attract or pull people to spend more time in online or website
A digital presence is more important than ever to your business, but just having a web site isn’t enough to guarantee success in the current competitive market
optimized site brings in qualified visitors by pushing your site higher in organic search results, bringing in visitors via a link building campaign, and helping spread your high quality content throughout the web – building brand awareness and loyalty.
Engagement Levels Vary: Brands will compete for consumer attention at every touch-point. One way to capture mindshare is to maximize the level of engagement.
Practice and Apply Targeted Content Development
Conversion Optimization - ensure they take the desired action (like calling on the phone). make design, content, and site structure changes to increase the number of visitors who contact your business and become a qualified lead.
Encourage use of digital platforms.
Use Social networks to allow consumers to effortlessly share their experiences
Build brand customization platforms that give consumers the tools to invent, create and invest their time by personalizing the product and making it their own. The ability to customize and express individuality builds stronger brand affinity and loyalty.
Use multi-media capabilities to deliver higher engagement value.
Connectivity to Social Networks and Real-Time Dynamic Data
Provide information relevance to Location and Activity
Disruptive to Productive - formula .
Establish brand objectives and develop personas for your target demographic..
Design campaigns and select digital platforms - • Select platforms that best fit within the various touch point opportunities and best perform against your competition
Use Mobile platform :
APIs to extend a platform and customized it to the needs of consumers.
Adopt Video Convergence Platform
• Content analysis
• Data mining
• Data from human subjects
• Data from social media
Preferences and Taste
Customer Real Time Data
Data from social media
Customer Interaction Records