DIGITAL MARKETING

Digital marketing is the way of marketing which makes use of electronic devices such as computers, tablets, smartphones, cell phones and other digital devices to engage with information consumers or website visitors. DIGITAL MARKETING TECHNIQUES includes :

Content management means to create, manage, store and deploy web contents on Web hosting server. Content like Website textual contents, Marketing and presentation materials. Brochures pamphlets and leaflets, Advertisement materials, Product catalog and guides, User manual Writing and Ecommerce Writing . To develop basic websites at least we need to have sound knowledge of HTML4, DHTML, CSS, Javascript and twitter Bootstrap. To apply SEO Techniques. we need to have website hosted with static , dynamic or responsive web pages and change the script as per the standards expected.

SEO is a technique to rank website higher than other sites in response to a search query.SEO helps to increases the traffic. SEO Training Techniques include: Introduction, Keyword Strategy, Content Structuring & Landing Page Analysis, Best Practices, On Page Optimization, Off Page Optimization, Link Building and Backlink Strategy, Technical SEO, SEO Audit, Content and Crawl Issues, Understanding of White/Grey/Black SEO techniques, Conversion Rate Optimization, Local Mobile SEO & International SEO, SEO Reporting, Integration of Google Analytics, Webmaster & Social Media, Analytics and Tracking, Performance and competitors analysis,Google Algorithm Updates and 3rd Party Tool Learning for Analytics

Why Tool:To diagnose, monitor, and optimize website, Measure metrics regarding index, links, and traffic, essential for good SEO effort,, helps improve overall campaign performance, Used for Better Website Optimization. What you can do with Tools : Monitor Your Site’s Link Profile, Notifications About Sites Issues/Penalties, Recover Site Using The Disavow Tool, Identify Broken Pages on Your Site, Search Queries for traffic and keyword information, Viewing Data With Change in Trends Over Time, Keyword data and Drilling Into Individual Keywords, Optimization Opportunities with Top Pages, Refining Page-Level Strategy, resolving issues of poor performance in search results, Sitelinks to Your Site, Tools usage options: Site Dashboard and Site messages, Structured Data Highlighter, Recognizing HTML improvements, Changing Site link Order, Recognizing Internally Linked Pages, Indexation Status, Fetching as Google (resolving issues related with a page’s poor performance in search results.), search Traffic, Crawl and security Issues

Google Analytics is a web analytics service offered by Google that tracks website traffic. Google Analytics APIs:he Google Analytics APIs training is about learning the various APIs available for Google Analytics and how to access them : Collection API, Reporting API, Multi-Channel Funnels Reporting API, Management API, OAuth Authentication and Registering a Project in the Google APIs Console. Social Media API's: We can work on many types of API's such as Facebook, Twitter, Linkedin, G+, yahoo etc. It helps you to connect your website with the social networking websites. For more information, please feel free to contact us. Google Analytics Tools : training for learning tools features like : Get Real Time Statistics, Setting Goals, Complete AdWords Integration, Customize Your Dashboard, Email Reports, Exclude Internal Traffic, Visitor Loyalty, Search Engine Traffic, Top Content, Deep Geographic Data, Custom Channels, Calculated Metrics, Track Social Media Buttons, • Engaged Visitors, Internal Search, Event Tagging, External Data Import, Property Filters and more features.

The Social Media Optimization generate awareness about a product, brand or event.Social Media Marketing create content that attracts attention and encourage to share content across social networks. SMO helps to traffic generation and creating awareness about a website.

SEM - Search Engine Marketing. It is an Internet Marketing where we can submit websites to search engines and make it visible by way of optimizing and advertising. It is a process of gaining traffic & visibility from search engines through both free and paid efforts. SEM may use Search Engine Optimization (SEO) that rewrites or adjusts the website content for better rankings in the search engine.when a user searches a website for some info through or clicking through a directory .

PPC is an abbreviation of Pay Per Click. t is also called as CostPer Click, Pay per click is an advertising model used for direct traffic to websites wherein advertisers pay the publishers, it is referred as the amount spent to get an advertisement clicked, In PPC the advertisers bid on their keyword that is relevant to their target market. Websites that use PPC ads will display an advertisement when a keyword matches an advertiser's keyword or when a content site displays relevant content.

Google AdSense: AdSense is an advertising service provided by Google. publishers can place advertisements on website pages and earn money when visitors view ads in website.

Reputation management is the practice of monitoring the reputation of an individual or brand and companies should consider this as part of marketing plan, Reputation helps to build relationships and grow organizations, organizations will be able to minimize the damages resulting from online activity, property rights abuses and defamatory discussion, We incorporate best practices of Reputation Management To: Strengthen loyalty and repeat business among customers, Maintain a favorable reputation in the workplace and marketplace, Enhance and build the organisation’s good name and reputation, Avoid damage to the organisation’s reputation; Build more reliable relationships among buyers and sellers, Increase social media participation, Improve personnel branding or impression management, Improve online identity or social identity, Establish long term policies, strategies and processes involving cross-functional participation.

A Blog consists of posts or entries or weblogs in a website. Bogs have gained in popularity with over 100 million blogs on the internet. Blogging plays powerful role in the future with more people and businesses participating in it. Blogs are useful for people who are comfortable publicizing opinions, ​and Ideas on the internet. Helps in sharing identities, personal information online. Also help companies and business organizations to - gain more clients ,get Immediate Feedback, Gain Influence, Build a Network, Improve website SEO and Build Trust & Identity.

Lead generation means process of stimulating and capturing interest in a product or service and developing sales pipeline. Learn how to Build continuous relationships with buyers, customer intelligence, Lead Generation Trends, Priorities Metrics, qualified leads and Tactics, push and pull marketing, inbound and outbound Marketing, content Syndication, Online and social media lead generation, Lead Generation for Business, Leads funnel, Website planning and Creation, Campaign Planning & Management, Affiliate Marketing, Email Marketing, Online Display Advertising, Search Engine Advertising, Search Advertising , Customer Retention & Engagement, E-commerce Marketing, Mobile Marketing, Social Networks (Facebook, Myspace, LinkedIn, etc), Strategic Marketing, Viral Marketing, Multimedia Marketing (video, photos), Competition analysis, Social Media channel and Website Promotion etc

Other Tools : There are lots of digital marketing tools like.: Mavenlink , Basecamp, Trello, Moz, Dropbox, Google Drive, Hoot Suite, Tweet Deck, and many more . Other Techniques: Web Copy writing training, Optimizing websites as per SEO standards, Optimization & Emerging Trends, Project Management, Marketing Automation , Micro blogging (twitter), Social Media Outreach and Community Building & Management etc.

Social media marketing refers to the process of gaining traffic or attention through social media sites.

The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. .

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. .

SMO can be done two ways: adding social media links to content, such as RSS feeds and sharing buttons or promoting activity through social media by updating statuses or tweets, or blog posts..

social media marketing can be done including topics in sites like : Facebook, Instagram, Twitter, Pinterest, Linkedin and YouTube etc..

social media marketing can improve your business by improving brand recognition, conversion rates and Customer Insights..